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AJWS 25th Anniversary

The AJWS was looking for a way to commemorate its 25th Anniversary and to reach and inspire new and old donors alike. We pitched them on a marketing video that would drive brand awareness and live beyond the four walls of the gala celebration. We then secured legendary director by Judd Apatow, who helped develop the creative treatment "I'm not Jewish, but I still support the American Jewish World Service because...".  I booked over 20 celebrity personalities to participate, ranging from Jerry Seinfeld to Lindsay Lohan, Donald Glover to Helen Hunt, and has since been viewed over 1 million times across multiple platforms.

The gala itself took place in Jazz @ Lincoln Center with over 1000 guests, where we booked Christiane Amanpour to host and a special musical performance by the African Children's Choir.


2010 DoGooder Nonprofit Video Award


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