MAXIM Super Bowl Party
In 2014, when the Super Bowl came to New York, Maxim's annual blowout party followed suit. We designed the space with accents of the gritty and sexy New York City from the 1980's. Complete with graffiti brick fire escapes as dancing platforms, the iconic Brooklyn Bridge and NYC skyline silhouettes, and post-no-bill walls to efficiently maximize affect without interrupting guest flow or decreasing capacity. We incorporated sponsors through unique art installations including a Patron bottle chandelier and Aqua Hydrate Empire State Building. The party lasted 2 nights, with over 500 guests each night and featured a special performance by Kendrick Lamar coming straight from his SNL performance earlier in the evening.