Rosh Hashana 2016
Schusterman Family Foundation was looking for a way to make the Jewish High Holidays more accessible to unaffiliated millennials. I brought together a creative team, developed the treatment and scripted an inspirational how-to video based on the underlying tenets of the holiday. Within the first week the video garnered over 600K views.
Written by: Rob Schlissel, Eileen Levinson & Esther Kustanowitz
Directed and Produced by: Rob Schlissel
Filmed and edited by: comagine
Starring: Bill DeMerrit