Tinder #SwipeNight Media Event
Celebrating the second season of Tinder's award winning #SwipeNight experience, we produced a customized murder-mystery cocktail party media event. Inspired by this year's #SwipeNight storyline, the 80 guests were each given their character descriptions upon arrival and invited to become part of the story for the evening for "Benjy's Birthday Party".
We took over the Jimmy Soho in NYC, branding it with subtle Tinder logos, custom neon signs and vinyls to set the murderous mood. With a 20" tinsel wall backdrop, costumes, props, branded drink toppers, and HBD Benjy mylar balloons, photo opps surrounded the space and set the millennial scene. Hired actors mingled with the guests, dropping clues and acting suspicious.
After the "murderer" was revealed, the program portion culminated in the premier of the introductory episode of season 2.